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Content advice. Cultural inspiration. Jokes about marketing and work that you won’t see anywhere else.

Hey, it’s Heike.

Let’s talk content, careers, and culture… with a healthy dose of realism. Can we be email buddies?

Every week, I’ll share marketing + career tips to help you navigate all the crazy stuff that’s on your plate. I’ll bring my experience as a:

👩‍💻 B2B marketer with experience at co’s like Salesforce and Microsoft

🤳 Content creator on LinkedIn and TikTok with millions of views

✒️ Completely amateur but completely passionate comedy writer

🌄 Avid toucher-of-grass

To your inbox.

You can also write in with career or marketing questions you have, and I’ll write back with my advice.

I’d love to have you subscribe to my work in a place where the algorithm doesn’t decide whether you see this or not.

Thanks for being here <3

How to plan content and social for an event - I made you a deck

How to plan content and social for an event - I made you a deck

This is the framework I use to plan content for events like Cannes.

May 1, 2026

3 things real thought leadership does

3 things real thought leadership does

My POV on what content stands out, and why AI can't create it.

Apr 17, 2026

What kind of content even works anymore?

What kind of content even works anymore?

Let's refresh your content strategy with this framework + graphic you can steal. ⬇️

Apr 10, 2026

I'm not listening to the data

I'm not listening to the data

A real example where I'm not being data-driven in my content.

Apr 3, 2026

14 proven LinkedIn post ideas

14 proven LinkedIn post ideas

I grew my LinkedIn following to 50k, and I have post suggestions for you.

Mar 27, 2026

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Heike Young, Inc.

Namaste, y’all. Let’s hang out outside social media.

© 2026 Heike Young.
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