14 proven LinkedIn post ideas

Last week, I wrote in this newsletter about how LinkedIn is THE most-cited domain for professional queries across LLMs. (More on the data from Profound.)

Then this week, I worked on LinkedIn content strategies for a few different clients.

Despite all the upside on LinkedIn, one big objection keeps coming up:

“Our [CEO, head of sales, VP of marketing, whoever] knows they need to post, but they just don’t have the time.”

And I totally hear that.

It absolutely takes time to create content that truly comes from your lived experience, represents your personal viewpoint, and is also strategic, based on your goals for your content.

And if it’s not taking any time, because you’re outsourcing all the ideas to AI… I would posit it oughtta be taking a little more time.

Because in my opinion, we should spend at least as much time creating a piece of content as it takes for the reader (or viewer, or listener) to consume it.

So I want to offer some ideas.

Over the last couple years, I grew my LinkedIn audience to 50k without burning myself out, despite having:

And I found that for me, the enemy of consistent posting is a blank page.

Or a blank post, more specifically.

If I’m staring at a blank post with a few minutes before my next call and I’m stressing about what to post… I won’t do it.

On the other hand, once I get into a flow state of coming up with ideas, saving posts that have inspired me, interacting with other posts and seeing comments that fuel new ideas… it’s a different story, and my creation process is actually much faster.

So I started collecting some of my best LinkedIn post ideas from the last couple years that I believe could apply broadly to anyone trying to build an audience on LinkedIn. And I’ll share them with you now.

Adapt these for your personal experience and your own voice, and let me know what you think!

I hope they help accelerate your time to posting on LinkedIn.

I’ll write these out for ease of reading in your inbox, but I’m also including a graphic version my workshop co-host Vince Pierri made at the bottom, in case you’d like to save it.

#1: Thank-you post: Thank somebody who changed your career. A great manager, somebody who hired you for an early role. Tag them and say what you’re thankful for.

#2: A travel lesson: Everybody loves a travel pic! Talk about a place you recently traveled to, and something you learned while you were there.

#3: Pop culture inspo: Share an artist, creator, or star who’s always inspired you, and explain how they shaped your work.

#4: Childhood dream vs. now: Say what you wanted to be when you grow up, and how that impetus does or doesn’t still show up in you now.

#5: Reintroducing yourself: If you haven’t posted in a while, remind everybody who you are and what you’re good at.

#6: Younger self advice: If I could go back in time ten years, I’d tell myself this, as I grew my career.

#7: Learning takeaway: Post about something you just learned and what stuck with you.

#8: Ask a question: Ask a genuine question you’ve been wondering about, and invite feedback and responses.

#9: Resource ask: Ask folks who is the best XYZ in your industry, and see what recommendations and suggestions you get.

#10: Counterintuitive take: Flex your thought leadership muscle. Everyone in your industry or field says XYZ, and explain why you think that’s so backwards.

#11: Underrated skill: 1 skill people overlook in your field is THIS, and here’s why it matters.

#12: Pet peeve: One thing that drives you nuts in your industry is XYZ thing, and share more.

#13: Predictions: What do you think is coming this year, or in the next few months, to your field? Why?

#14: Industry reflection: One trend stood out to you over the last month, or year, or different period of time. What was it?

I’m now offering a new EGC workshop and pilot program with Vince (he made that sweet graphic above) that’s perfect for in-house teams who want to go big with LinkedIn content this year.

The workshop is three hours, totally interactive, and covers:

Then along with our workshop, we make you a custom 30-day EGC pilot pack that includes:

I feel like this is truly everything you’d need to get started activating a team of 5, 10, or even 50 executives, SMEs, and emerging voices on LinkedIn.

Those posts will have a big impact on your brand’s AI visibility, too. If it’s something you’d be interested in, reply to this email, and I can send more details.

We’ve been having preliminary chats with a few teams this week, and I’m getting extremely excited about this program! I love teaching (both my parents are educators), and my goal is to inspire you with how to create zero-click content that’s truly memorable and resonant.

Hey. Before publishing that next piece of content… ask yourself these three questions. ⬇️

Everybody says they want their marketing to “provide value,” but what does that even mean? If everyone’s saying they’re providing value, is anybody really doing it?

I made a framework to define that. In partnership with Intuit Mailchimp, I created this framework with three simple questions you can ask to see if your marketing is providing value to the audience, or just to you internally as marketers.

My video is two minutes long, but I promise: It took me much longer than two minutes to think through this framework and create it. ♥️

I create the best content when I know what other content and marketing folks are thinking about, what they care about, and even what they’re worried about.

Since I’m not full-time in-house anymore, I rely on you all to tell me how things are going. Is your boss trying to get you to scrap all your freelancers and create everything with AI? Are you scrambling with the heightened expectations for content volume?

Drop me a line and let me know!

See you next time!